This service pushes out quality promotional articles on a daily basis, that relate to your business. It's like having your own press release department constantly promoting you on the social media platforms of your choice.
Creating new ways to connect with your customers helps in lots of ways you may or not have of expected. For example a post out on the right Twitter hash tag could make your business that vital connection whereas a like on your Facebook page that was activated via a link on your website could lift your website higher in the rankings.